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What is a WordPress Favicon

For optimal impact, your website should feature text, mixed with different images, videos, and audio files. By doing so, you will add a kick to UX and the overall rewarding browsing experience of your audience.

One of the handiest types of images you can include on your website is the favicon. Although very small in size, favicons can greatly boost website trust and traffic and ensure more satisfied clients.


What is a WordPress Favicon

The WordPress favicon (short for “favorite icon”), a.k.a. the site icon is a small image icon that represents a particular website. It can be seen in the permalink area, on the opened browser tabs, on bookmarks, on the home screens of a mobile device, and in all other different places. Favicons are prevalent in contemporary sites, because of how handy they are for both website owners and website visitors:


Why are WordPress Favicons Important?

Although small in size, WordPress favicons are an integral component of every website and contribute to three fundamental website functions:

  1. WordPress favicons improve brand recognition. A well-recognizable brand icon is widely used by businesses to boost customer confidence when it comes to browsing and sales conversions.
  2. WordPress favicons improve the user experience. Including favicons in your site will make it appear more professional and credible, thus boosting the overall rewarding user experience of your visitors.
  3. WordPress favicons contribute to a more consistent browsing experience. Placing the small representative icons on key areas ensures that your visitors will interact with your brand more efficiently. Also, favicons ensure a concise browsing experience regardless of the user device – a laptop, a tabled, or a smartphone.



Although small in size, favicons are especially effective for enhancing your online presence and contribute to more traffic and even more conversions.

Furthermore, a website without an icon can be considered greatly unappealing, or even avoided for the sole purpose of missing such a small detail. Therefore, you should add a favicon as soon as you install WordPress and start your site-building project.

Mentioning the installation of WordPress, here is a full list of things that you should do right after you install the platform.

Also, check out our free and step-by-step WordPress guide, which explains everything about the platform.


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