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What are WordPress Widgets

WordPress can be personalized in any way possible and be the ideal platform for your unique website. Part of this versatility is due to small tools named Widgets. They are prevalent on modern WordPress websites and contribute to greater visitor engagement, UX, and even better conversion rates.

It is important to know more about widgets, as they are part of the WordPress fundamentals and come in very handy when building a WordPress website.

In the next paragraphs, we read more about the WordPress widgets.


What are WordPress Widgets

WordPress Widgets are small components that provide different sets of functionalities to your web pages and new ways for your visitors to interact with your site. In most cases, the widgets are placed in many different places on a single page such as the header, footer, blog posts, and elsewhere.

Widgets provide your site with all kinds of different tools, functionalities, and utilities. For example, you can include an expandable calendar widget, or conveniently add a shopping cart right next to your list with one-time offers. Also, you can add a quick list of your latest blog posts, or include a beautiful gallery of images. In fact, the possibilities are quite abundant, just like the ways you can use a single widget.

Usually, each WordPress theme offers a pre-built default set of widgets, but you can always incorporate more to your system, should you wish to do so. In fact, as with WordPress itself, the widgets are highly versatile and their functionality can be personalized in many ways possible, so they fully resemble your precise preferences and design approaches. Also, using widgets does not require any knowledge of programming, which makes their adaptation to your site easy and intuitive.

As with all other WordPress elements, widgets can be used in many different ways and there isn’t any right or wrong approach to incorporating the tools into your site. However, we share some general and common tips on what you can do with the tools:

  • Add Social Media feed
  • Add CTA buttons to encourage your visitors to do something specific
  • Include a convenient search box
  • Include a list with all categories for your blog section
  • Add video content for a more immersive and elegant representation of your content
  • Add custom menus for even more convenience for your site visitors

Widgets are oftentimes mistaken for plugins. Although sharing some similarities, both are different, and in the next section, you will read more about these differences.



Part of the WordPress flexibility lies within its personalization versatility and especially on features called widgets. With them, you can add as much functionality to your pages as you wish and precisely in the way you wish.

Widgets are an awesome feature that adds versatility and customization options to your website.  Applying widgets to your pages can dramatically increase the traffic to your site and contribute to more happy returning customers.

As with many other WordPress features, widgets are very customizable and are created with the sole purpose to make your website stand out from the crowd and perfectly fit your personal preferences and requirements.




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